
Case Study: AAC
The process began by digging into aspirational, peer, and self-audit case studies. We got to know what our audience dreamed about, what their friends were into, and what made us stand out. With these insights, we crafted a social media plan that spoke directly to their dreams, rode the wave of trending topics, and showed off what makes us special.
Technology
Computer
Timeline
2 Months
Role
Project Owner
Date Completed
May 2018
